Red Curls

Can Diet Improve Hair Growth? 11 Foods To Eat For Longer Hair

We might say ‘long hair, don’t care,’ but the reality is that we do care. That is especially true for those of us that have tried everything under the sun to achieve longer, thicker, more luscious locks. And while some shampoos, conditioners, treatments, and even beauty supplements promise longer, stronger strands, they’re no match for diet. Can diet improve hair growth? If you eat certain foods, it’s possible.

According to the Mayo Clinic, eating a diet rich in specific nutrients can result in a better functioning body. That, in turn, leads to some visible signs of health, including shinier, stronger, and possibly longer hair. Curious to know what foods to eat for hair growth? We share 11 foods to add to your grocery list, ahead.

Avocado

Healthy fats have received a lot of attention across the board for the way they nourish the body. But, did you know eating healthy fats could also lead to hair growth? In addition to fatty acids, avocado is abundant in vitamins B and E, which can help to strengthen the scalp and prevent hair loss and breakage. On top of that, eating avocados might lead to ultra shiny, smooth hair, as the fatty acids and vitamins found in the fruit can nourish and condition strands.

Spinach

Leafy greens — specifically, spinach — can also lead to hair growth. Because spinach is high in vitamins C and A, they can promote healthy oil production and in turn nourish strands, condition the scalp, and create the ultimate environment for hair growth.

Salmon

Have you ever had a piece of salmon and immediately felt nourished from the inside out? That’s because salmon is chock full of essential nutrients that boast major benefits to the body. Omega-3 fatty acids are one of its most outstanding properties, as the body doesn’t make them on its own and they’re vital to healthy hair and skin. Since omega-3 fatty acids are beneficial to hair health, they could contribute to hair growth.

Chia seeds

Omega-3 fatty acids are not just essential to the body, they’re critical to hair health, too. And, there are a variety of ways to nourish your body inside out with them. Case in point: Chia seeds are abundant in omega-3 fatty acids and can promote a healthy scalp and hair — two essential factors in hair growth. Add them to your smoothie, oatmeal, or make chia seed pudding and reap the benefits of the super seed.

Sweet potato

If you love sweet potato fries, listen up! While fries are probably not the best option health-wise, the sweet potato factor could seriously benefit your strands. Roast them, mash them, bake them — no matter how you cook them they can provide the hair with beneficial nutrients such as vitamin A and beta-carotene, while can help protect hair from a dry and brittle fate. The stronger the hair is, the less likely it is to break off, which means eating hair-strengthening foods like sweet potatoes can lead to longer, stronger strands.

Yellow peppers

Speaking of breakage prevention, yellow peppers can also help. Yellow peppers are extremely rich in vitamin C — in fact, they about five times more vitamin C than oranges. That alone makes them one of the most important foods to eat for longer hair, as vitamin C can strengthen the hair follicles and prevent breakage.

Flax seeds

Similar to chia seeds, flax seeds contain omega-3 fatty acids that can nourish the scalp and strands from the inside out. Also, flax seeds are excellent sources of vitamin E and can help balance oil control. Sprinkle flax seeds over oatmeal or yogurt, or use ground flax seeds in your morning smoothing to reap the benefits of flax seeds for hair growth.

Sunflower seeds

Chia and flax seeds aren’t the only seeds that promote hair growth — sunflower seeds can, too. Since sunflower seeds are an excellent source of vitamin E, eating a handful of them can help provide the scalp and strands with deep nourishment. Also, vitamin E is known to enhance blood flow, which could also promote hair growth.

Eggs

If you want longer, stronger hair, don’t skip out on an egg breakfast. In addition to omega-3 fatty acids, eggs contain biotin — a beneficial nutrient known to promote hair growth. That said, most of the hair growing nutrients are in the yolk, not the whites. Eating too many egg whites (and not enough yolk) could cause the body to block biotin absorption altogether.

Nuts

Seeds aren’t the only ones with hair-growing superpowers — nuts have them, too! Almonds, in particular, are ultra rich in biotin, which can lead to longer, stronger hair.

Oysters

It might come as a surprise, but oysters are considered one of the best foods to eat for longer hair. Not only are they high in omega fatty acids, but they also contain an abundance of vitamin C, zinc, and calcium, which are vital to longer, stronger hair.

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Beauty Perception

Whole Body Beauty: Indie Brand Founders Talk About Feminine Hygiene And Intimate Skin Care

What follows is our Q&A with skin care brand Knours., feminine hygiene brand OrganiCup, and the intimate skin care and body care brand Arôms Natur. All three of these brands are exhibiting this week at Indie Beauty Expo in New York City.

Cosmetics Design: Where do beauty and feminine wellness intersect?​

Arôms Natur Skincare founders Dora S. Lacey, Denise Davila-Izurieta, and Gildren Alejandro: ​Clean beauty is bringing together skincare, cosmetics, body care, feminine care, supplements and more, under the umbrella of clean, organic, safe, toxin-free products. Online and brick and mortar stores are featuring deodorants, makeup, facial skincare, body care, haircare and a limited number of feminine wellness products.

However, for every 20 facial oils, there might be one feminine product, if at all. We think there is room to give consumers more options and variety and that’s where we come in. Much attention is given to the face and eyes, but many consumers neglect more sensitive and delicate areas that need preventive care and attention as well. We hope that by bringing awareness to these parts of the body and generating education and content on feminine care, women start paying more attention to their breasts, skin and intimate parts early on.

We spoke of categories earlier and for us at Arôms Natur Skincare, operating in the context of clean beauty is fundamental and the reason why we started our company in the first place. All of our oil blends are crafted with first cold pressed botanical oils, therapeutic-grade essential oils and plant extracts. All of our formulas are free of alcohol, artificial colors, any fragrance, hormones, parabens, petroleum, silicone or chemicals.

We know that if we are inviting women to use products in their most precious and intimate body parts, the safety and purity of our products is fundamental to our promise. When we did our research and looked at all the chemicals in mainstream female hygiene products we were appalled. Featuring products that are 100% natural, toxin-free and devoid of chemicals and parabens is at the center of our mission and ethos.

OrganiCup ​Marketing Project Manager Ida Gjorup: ​We’re from Denmark – a country with a long history of design that typically focuses on simplicity, clean lines and natural materials. We wanted to bring such ethos to the world of period products.

We wish to combine our design approach with our ambition to destigmatize periods.

When we started in 2012, it seemed like one of the most uncomfortable things you could possibly talk about was periods. We saw an opportunity, through branding and design, to pave the way towards a more positive and normalized relationship with periods by simply showing menstrual cups and periods for what they are – not as anything else.

Beauty and wellness is about feeling good about yourself – why shouldn’t that translate into period products?

Jessica Jeong, Marketing Manager for Knours.: ​Because estrogen plays such a large part in a woman’s feminine wellness and beauty, the two are deeply intertwined.  Women look and feel their most beautiful when estrogen levels are high.  Estrogen has an anti-aging effect and higher levels of estrogen are also linked to calmer skin with fewer breakouts.

Cosme​tics Design: What personal care solutions does your brand offer that haven’t been available before?​

Arôms Natur Skincare founders Dora S. Lacey, Denise Davila-Izurieta, and Gildren Alejandro: ​In terms of our portfolio of products, we are very excited to introduce Love Your Breasts, the first breast massage and firming oil in the prestige segment that we are aware of. The formula of Love Your Breasts, made with a blend of evening primrose, Damask rose, geranium, apricot kernel and hazelnut oils, is specially designed for the delicate skin of the breasts with many fatty acids that boost elasticity and strengthen the connective tissue of the skin. The blend is infused with aromatic essential oils that help stimulate the lymphatic system as well as relax and uplift one’s mood. When used daily for 28 days, the oil will help lift and firm the skin of the breasts. This is also a perfect oil to incorporate into a woman’s self-examination and breast massage routine in a way that will feel luxurious and uplifting.

Nourish Your V targets vulvar dryness (labia and external genital area) by alleviating, soothing and heavily hydrating the intimate skin. It is also the only intimate skin moisturizer in the clean beauty segment that has been clinically tested and proven to reduce vulvar dryness in 90% of the respondents of a clinical trial. The oil can also be used after working out or showering to keep the intimate area hydrated and fresh. The blend includes avocado oil, argan, calendula and lavender oils for their nourishing, soothing and anti-oxidant compounds.

Tone Your Curves is a moisturizing body oil with Indian pennywort extract, clary sage and rosewood oils which help boost circulation and increase elasticity aiding to firm and tone the skin. The blend provides intense hydration leaving skin soft and supple.

We want all of our products to empower women to feel comfortable and to want to care for every part of their bodies, whether it’s the vagina or the breasts or their overall skin. Ultimately, it’s about celebrating who you are and feeling confident, gorgeous and sexy within your body no matter your age, style or body type. And it’s also about bringing luxury and beauty to that space of self-care and self-love. Everything we did around our formulation, packaging and bottles speaks to beauty, indulgence and luxury. Ultimately, this is about women engaging in personal care rituals with products that are safe, sumptuous and of course, effective.

OrganiCup ​Marketing Project Manager Ida Gjorup: ​Many don’t know this, but the menstrual cup was invented in the 1930’s by a woman named Leona Chalmers. However, it hasn’t been marketed as heavily as the alternatives and therefore it hasn’t gained the same popularity. Today, we can see an increase in the interest and sale of menstrual cups all over the world, as we are becoming increasingly aware of reducing our waste and focus more on our health.

When OrganiCup was founded in 2012, it was with the aim to make the menstrual cup wider accessible to women all over the world and make it appealing through great design and an engaging brand. Moreover, we learned that for many women and girls in both developing and developed countries, menstruation is a life-restricting monthly event that negatively affects daily activities, performance in school and self-esteem because they lack access to period products.

We want to do our bit to make sure that those in need have access to a sustainable way to manage their period and we have partnered up with a couple of NGOs. They work to empower and educate communities to change the attitude towards menstruation and introduce menstrual cups as a way of managing your period.

Jessica Jeong, Marketing Manager for Knours.: ​Our brand offers products that cater not just to skin type but also to skin condition.  Even those of us with oily skin have drier days where our skin craves more moisture.  In that vein, one of our products, the Double Duty Mist, can actually be personalized based on your skin condition.  With two layers and a quasi-biphase formula that consists of a bottom layer with soothing aloe vera water and a top layer with nourishing botanical oils, you shake the mist when skin is feeling dry and leave the mist unshaken when skin is feeling oily, sensitive, and/or prone to breakouts.  You can even shake just once for a light midday skin refresh.

Cosmetics Design:​ How have men’s views and cultural taboos defined women’s care until now?​

Arôms Natur Skincare founders Dora S. Lacey, Denise Davila-Izurieta, and Gildren Alejandro: ​We know that gender bias is pervasive and that it has informed our behavior, our industries, our marketing, our healthcare, pretty much everything. But this is changing as more women-led companies are breaking ground and succeeding in the beauty, personal care or cosmetics industry.

Within niche segments of these industries, we are moving beyond profitability to sustainability, social responsibility and transparency. In an industry where products and marketing are aimed at female consumers, we know that improved gender representation at the executive leadership level will lead to products and attitudes that better represent what female consumers really need and are interested in. It is no coincidence that most of the innovation we have seen in the area of feminine hygiene or wellness and within clean beauty is driven by women founders.

OrganiCup ​Marketing Project Manager Ida Gjorup: ​Periods and period products have historically been associated with shame. There’s a long history of menstrual taboos across nearly all cultures, and these continue to manifest in subtle and complex ways. It’s not only men who keep the existing taboos alive; women also associate periods with being dirty, disgusting and shameful.

This attitude towards periods is partly due to lack of knowledge. Many are told to manage their period privately and discreetly. Not being able to ask questions and talk about what happens when you get your period can lead to menstrual shame and affect the way you feel about your body.

That’s why we’re focused on elevating the conversation. Periods are natural, we’re all here because of the menstrual cycle. Traditionally, in the marketing of period products, brands haven’t talked about periods in a natural way, which has resulted in manifesting periods as something unnatural and something to be embarrassed about.

Therefore, we don’t shy away from saying ‘period’ or ‘menstruation’ or from using red liquid instead of blue. We talk to our community as they are our friends – we don’t talk down. We want the OrganiCup universe to be a space where you can comfortably ask questions – a place to seek information.

Jessica Jeong, Marketing Manager for Knours.:​ We believe that it’s important to normalize the conversation around hormones and how they impact us as women, from our moods to our skin.  Due to gender disparity and cultural taboos, we feel that the role hormones play was often minimized, even as it pertained to the feminine care and beauty industries.  Hopefully, opening the discussion will lead to a better informed consumer that demands more from the products they use and, in turn, more thoughtful products.

Cosmetics Design: What’s next from women-led beauty?​

Arôms Natur Skincare founders Dora S. Lacey, Denise Davila-Izurieta, and Gildren Alejandro:​ We think the number of women led businesses in the industry will continue to rise and that these companies will continue to bring innovation to the industry. We will continue to see novelty around products, new delivery systems. Also, we envision the push for sustainable practices, transparency and social responsibility gaining even more traction among consumers and becoming a benchmark for the industry at large.

But one of the trends we are most interested in, is the increase in products or solutions that address multi-cultural beauty led by multi-cultural women entrepreneurs. It’s very exciting to see more brands come up with products serving more skin types and skin tones and even custom blended products. We have also seen many founders looking at their heritage for inspiration around unique ingredients and formulations.

With Arôms Natur Skincare being a multi-cultural company—our partners are Hungarian, Puerto Rican and Ecuadorian and we are all based in New York City—we are looking forward to the beauty industry and its plethora of marketing messages and imagery reflecting the multicultural nature of this country.

OrganiCup ​Marketing Project Manager Ida Gjorup: ​The recent wave of feminism has helped give the topic of periods, feminine health and alternative period products a push into the spotlight, and prompted a much more open conversation around menstruation.

We hope this conversation will continue and the development of innovative period products will continue as there is room for more innovation within the category and adding new products to the market.

Jessica Jeong, Marketing Manager for Knours.:​ We are looking at even more products that cater to needs of women that have remained largely unaddressed.  Being a clean brand that steers clear of any ingredients that could potentially be hormone disruptors is so important to us, we hope that other brands will follow suit.  The wellness trend has definitely impacted the way we look at the nutrition labels on our food, we hope it will have a similar effect on the way we think about the products that we apply to the largest organ of our body, our skin.

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

beaute nutrition

Beauty Drinks Market – Rising Demand With Leading Key Players Asterism Healthcare, Hangzhou Nutrition, Juice Generation

Latest research study from HTF MI with title United States Beauty Drinks by Manufacturers, Regions, Type and Application, Forecast to 2023. The Research report presents a complete assessment of the market and contains Future trend, Current Growth Factors, attentive opinions, facts, historical data, and statistically supported and industry validated market data. The study is segmented by products type, application/end-users. The research study provides estimates for United States Beauty Drinks Forecast till 2023.

If you are involved in the Beauty Drinks industry or intend to be, then this study will provide you comprehensive outlook. It’s vital you keep your market knowledge up to date segmented by Applications Teenager, Younger Women & Mature Women, Product Types such as [Proteins, Vitamins and Minerals & Fruit Extracts] and some major players in the industry. If you have a different set of players/manufacturers according to geography or needs regional or country segmented reports we can provide customization according to your requirement.

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Key Companies/players: Asterism Healthcare, Hangzhou Nutrition, Juice Generation, Kinohimitsu & Ocoo.

Application: Teenager, Younger Women & Mature Women, Product Type: Proteins, Vitamins and Minerals & Fruit Extracts.

The research covers the current & Future market size of the United States Beauty Drinks market and its growth rates based on 5 year history data. It also covers various types of segmentation such as by geography [The West, Southwest, The Middle Atlantic, New England, The South & The Midwest]. The market competition is constantly growing higher with the rise in technological innovation and M&A activities in the industry. Moreover, many local and regional vendors are offering specific application products for varied end-users. On the basis of attributes such as company overview, recent developments, strategies adopted by the market leaders to ensure growth, sustainability, financial overview and recent developments.

Stay up-to-date with Beauty Drinks market research offered by HTF MI. Check how key trends and emerging drivers are shaping this industry growth as the study avails you with market characteristics, size and growth, segmentation, regional breakdowns, competitive landscape, shares, trend and strategies for this market. In the United States Beauty Drinks Market Analysis & Forecast 2018-2023, the revenue is valued at USD XX million in 2017 and is expected to reach USD XX million by the end of 2023, growing at a CAGR of XX% between 2018 and 2023. The production is estimated at XX million in 2017 and is forecasted to reach XX million by the end of 2023, growing at a CAGR of XX% between 2018 and 2023.

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Key questions answered in this report – United States Beauty Drinks Market Report 2018

What will the market size be in 2023 and what will the growth rate beWhat are the key market trendsWhat is driving United States Beauty Drinks Market?What are the challenges to market growth?Who are the key vendors in Beauty Drinks Market space?What are the key market trends impacting the growth of the United States Beauty Drinks Market ?What are the key outcomes of the five forces analysis of the United States Beauty Drinks Market?What are the market opportunities and threats faced by the vendors in the United States Beauty Drinks market? Get in-depth details about factors influencing the market shares of the Americas, APAC, and EMEA?

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There are 15 Chapters to display the United States Beauty Drinks market.

Chapter 1, to describe Definition, Specifications and Classification of United States Beauty Drinks, Applications of Beauty Drinks, Market Segment by Regions;Chapter 2, to analyze the Manufacturing Cost Structure, Raw Material and Suppliers, Manufacturing Process, Industry Chain Structure;Chapter 3, to display the Technical Data and Manufacturing Plants Analysis of , Capacity and Commercial Production Date, Manufacturing Plants Distribution, Export & Import, R&D Status and Technology Source, Raw Materials Sources Analysis;Chapter 4, to show the Overall Market Analysis, Capacity Analysis (Company Segment), Sales Analysis (Company Segment), Sales Price Analysis (Company Segment);Chapter 5 and 6, to show the Regional Market Analysis that includes The West, Southwest, The Middle Atlantic, New England, The South & The Midwest, Beauty Drinks Segment Market Analysis (by Type);Chapter 7 and 8, to analyze the Beauty Drinks Segment Market Analysis (by Application [Teenager, Younger Women & Mature Women]) Major Manufacturers Analysis;Chapter 9, Market Trend Analysis, Regional Market Trend, Market Trend by Product Type [Proteins, Vitamins and Minerals & Fruit Extracts], Market Trend by Application [Teenager, Younger Women & Mature Women];Chapter 10, Regional Marketing Type Analysis, International Trade Type Analysis, Supply Chain Analysis;Chapter 11, to analyze the Consumers Analysis of United States Beauty Drinks by region, type and application ;Chapter 12, to describe Beauty Drinks Research Findings and Conclusion, Appendix, methodology and data source;Chapter 13, 14 and 15, to describe Beauty Drinks sales channel, distributors, traders, dealers, Research Findings and Conclusion, appendix and data source.

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Reasons for Buying this Report

This report provides pin-point analysis for changing competitive dynamicsIt provides a forward looking perspective on different factors driving or restraining market growthIt provides a 5-year forecast assessed on the basis of how the market is predicted to growIt helps in understanding the key product segments and their futureIt provides pin point analysis of changing competition dynamics and keeps you ahead of competitorsIt helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments

Thanks for reading this article; you can also get individual chapter wise section or region wise report version like North America, Europe or Asia.

HTF Market Report is a wholly owned brand of HTF market Intelligence Consulting Private Limited. HTF Market Report global research and market intelligence consulting organization is uniquely positioned to not only identify growth opportunities but to also empower and inspire you to create visionary growth strategies for futures, enabled by our extraordinary depth and breadth of thought leadership, research, tools, events and experience that assist you for making goals into a reality. Our understanding of the interplay between industry convergence, Mega Trends, technologies and market trends provides our clients with new business models and expansion opportunities. We are focused on identifying the “Accurate Forecast” in every industry we cover so our clients can reap the benefits of being early market entrants and can accomplish their “Goals & Objectives”.

beaute nutrition

Beauty Vitamins Promise Shinier Hair, Stronger Nails, And Suppler Skin, But Do They Work?

For centuries, women have turned to creams, superfoods, and potions for the sake of beauty. But today, an increasing number of people are instead popping a pill—taking so called beauty vitamins, ingestible capsules, or gummies that all promise to improve their hair, skin, and nails. But the science behind this method is not so clearcut. Like far too many attempted beauty cures before it, most of these vitamin regimens come with tall claims, lowly research to back them up, and occasionally, the potential to cause harm.

There’s no question that this beauty trend is taking hold. Walk into any cosmetic store and the shelves are stocked full of a variety of pills all with similar hair, skin, and nail improving claims. Recent research reflects this. According to a Business of Fashion article last year, about 20 percent of supplement users in the United States take them for skin, hair, and nail benefits. As a whole, dietary supplements—the term used to describe all ingestibles meant to improve or boost your health—were a $133 billion market worldwide in 2016 and expected to grow to $220 billion in 2022.

Why are people turning to a vitamin to fulfill their skin goals? Dermatologist Patricia Farris, a clinical associate professor at Tulane University School of Medicine, says Americans are starting to value a “beauty from within” approach.

“We’ve always done the inside out approach in the United States, but in places like Asia… they’ve long valued nutrition and the role of nutrition in anti-aging and growing hair,” she says. “We’re just starting to see it now in Western culture.”

You’ve probably seen these little magical vitamins all over Instagram, and in beauty and skin product-specific stores like Sephora and Ulta touting often vague, yet highly appealing, claims. One vitamin by Hum Nutrition, a popular maker of supplements sold by Sephora, claims to have the “key nutrients critical for good looks and health.” Another by well-known skin care brand Murad promises to “provide the nutrients needed to support the body’s natural defense against blemish-producing toxins.”

But let’s answer the big question. For all their hype, do they really work?

That’s a challenging question to answer, according to Pieter Cohen, a physician at Cambridge Health Alliance who has done independent studies on dietary supplements. The main reason, says Cohen, is that beauty supplements aren’t backed by extensive clinical research. Further, he says, an ingredient that’s proven to work topically won’t necessarily work orally. “Some ingredients are being promoted as though they enhance beauty without any trials. It’s completely legal in the United States, even if you don’t have a single human trial,” he says.

Research that does exist for certain beauty supplements is largely industry-funded, though that doesn’t automatically mean it should be dismissed. “Just because a company does a study doesn’t mean it’s an invalid study,” says Farris, who has worked as a consultant for cosmetic companies creating vitamin lines. “Many studies are done in research labs [by independent scientists] but sponsored by the company.”

Countless numbers of these studies exist, and many of them have yielded results that have helped to draw conclusions and piece together any connections between supplementation and strengthened skin, nails, or hair. One good example is Viviscal, a celebrity-endorsed, research-backed hair growth supplement. The oral marine protein has been extensively tested in randomized, double-blind studies, which showed that they promote hair growth.

Research also backs ingredients like vitamin C and E. A 2016 study showed that women aged 40 to 70 who supplemented with a specific mixture of antioxidants, including vitamin C and zinc, had improved skin brightness and less dark circles, spots, and redness.

Collagen hydrolysate, which are broken collagen fragments that make it more bioavailable, and thus more readily absorbed by the body, also appears to be scientifically proven. Collagen is commonly used in beauty supplements because it’s the protein in our bodies that helps our skin retain its elasticity and tone. And it’s popularity seems to be increasing. According to market research firm Nutrition Business Journal, American consumers will spend about $122 million on collagen products this year, up 30 percent from last year.

Skin researchers also have a pretty solid understanding of the mechanisms through which this improved skin resilience comes from. “You can’t absorb a whole molecule of collagen, but you can absorb collagen building blocks,” Farris says. “[Studies show that] when you take these building blocks of collagen, you can boost collagen production in the skin and make the skin look better.”

One clinical study from 2014 tested a collagen hydrolysate supplement in 114 women and found that it reduced the number of wrinkles the women had. At least one study from 2017 also showed that collagen peptides, another word for hydrolysate, also help brittle nails. But only 25 participants were included in the study, making it hard to make sweeping conclusions about the association.

According to Cohen, that’s the main problem with studies on beauty vitamins: They aren’t large enough to be conclusive. “A lot of times we see small studies and when you try to reproduce it, you don’t get the same result,” he says.

But despite the positive benefits that some of these smaller studies have shown, the bigger picture is that beauty supplements as a whole won’t work universally for everyone, says Cohen. That’s because while vitamin deficiencies can actually impact the quality of our skin, hair, and nails, most people don’t have these deficiencies.

“Consumers might think, ‘Maybe I’m missing a vitamin that could improve my hair,’ but [that’s not likely] unless you are on an extreme diet—for example, someone is so addicted to alcohol that they don’t consume anything other than alcohol.”

Farris says a vitamin D deficiency can make your hair fall out and give you dry, patchy skin. So dermatologists assessing whether a patient would actually benefit from a supplement should first test that person’s vitamin D levels, and also check for other causes of hair loss such as anemia, thyroid disease, and iron deficiency.

Biotin, a B vitamin, is also a supplement that’s extremely popular among women looking to get healthier nails and hair, but research show that it doesn’t do anything beneficial unless someone has an true deficiency in it. In a 2018 study published in the Journal of the American Academy of Dermatology, researchers concluded that “there is limited data on biotin supplementation to treat dermatological conditions, especially in patients with normal biotin levels.”

Far more supplements don’t have any publicly available evidence at all, and instead make vague claims. For example, the gummy called Sugar Bear Hair touted by the Kardashian family on Instagram, for example, tells customers to “Just chew and swallow 2 gummy bears a day to get all the nutrients needed to meet your hair goals!”

These type of claims are called structure and function claims, which don’t go through the Food and Drug Administration, the regulatory agency that oversees supplements, says Barbara Schneeman, a nutrition scientist at the University of California, Davis.

“The FDA does not approve these claims; they are only required to be notified of the claim,” says Schneeman, who also served as the director of the Office of Nutrition, Labeling, and Dietary Supplements in the Center for Food Safety and Applied Nutrition at the FDA for eight years.

Rather, she says, “the FDA is mainly trying to ensure [that manufacturers] are not making a drug claim.” A drug claim is one that asserts the supplement can cure a disease or condition. By and large, beauty vitamins on the market work around that by claiming things like a pill “supports stronger nails and longer nails,” as Hum Nutrition says on their website.

A newly released beauty supplement called Halo Beauty, created by YouTuber Tati Westbrook, who has 4 million subscribers, makes a more specific claim. The brand says a proprietary “clinically-proven” ingredient known as Ceramide-RX helps “restore and rebuild the outer skin layer, increasing the skins [sic] ability to retain moisture while improving skin smoothness in as little as 3 weeks.”

But Halo Beauty provides very little information about Ceramide-RX to the consumers; the results of that research don’t seem to be publicly available, either. Halo Beauty, Hum Nutrition, and Viviscal did not respond to requests for interviews.

These precautions should not be taken lightly, as not all supplements are benign, and some have the potential to be dangerous. In a 2010 study out in JAMA, a women taking a selenium dietary supplement experienced hair loss, nail discoloration and brittleness, and even fatigue and vomiting, but none of the patients actually realized their symptoms were coming from the pills. In fact, some patients actually doubled their dosage in response to their new gastrointestinal issues.

This underscores that the FDA is letting manufacturers off too easy by setting the bar too low, Cohen says. And in the process, its confusing consumers into thinking a product will work for them when there’s no evidence of that.

The best path forward for consumers, says Farris, is to not give in to the hype and load themselves up with vitamins. If you have a specific skin condition that you’d like to rectify, don’t pick up a popular beauty vitamin you see on Instagram. Instead, see a dermatologist who can assess whether you actually have a vitamin deficiency (or perhaps another reason for the problem) and who can guide you in selecting supplements that have science behind them.